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Saxophonist. Composer. Melody Architect.

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Somewhere In Between Hits #1 in iTunes Jazz Charts

by Bob Reynolds Get exclusive music

Here’s the story of how—and why—I released this album independently.
Somewhere In Between debuts at #1 on iTunes Jazz Charts
August 6, 2013: Somewhere In Between debuts at #1 on iTunes Jazz Charts with no record label, publicity, radio or tour support.

Editorial note: This post was published July 23, 2013.

Why pre-order? Glad you asked.

If Somewhere in Between were a movie, the next two weeks would be its extended opening weekend.

After considering every option, I decided to release the album myself. I’m also attempting to top the iTunes Jazz charts without the help of a label, PR campaign, or touring.

Why?

iTunes is the dominant player in retail music. The top of the charts in any genre is normally occupied by artists with major resources behind them. Landing there means a couple things:

  1. It sends a signal that lots of people like this music. That alone might provide currency with agents, promoters or labels in the future.
  2. More people will discover the music. We love Top 10 lists and tend to favor what’s at the top more than the bottom. This is much better publicity than a write-up on a jazz blog.

Financially, it’s the worst decision. I’d recoup far more of my investment selling the record directly on my website (I net only ~$4.50 per album after iTunes, the distributor, and Uncle Sam take their cuts).

This is a gamble and I’m betting on a snowball effect from getting in front of more iBalls, err, eyeballs via iTunes.

John Mayer and Bob Reynolds laughing in the recording studio
John Mayer and Bob Reynolds in the studio.

It’s an ambitious goal, but I sense there are enough of you listening to make it worth trying.

Returning to what’s important

I want to get back to creating new music, and that requires me to stop concentrating on how to promote old music.

The night we finished recording, I paced around my hotel room listening to the entire session in headphones. I was ecstatic to share it and had the biggest smile on my face.

But that enthusiasm faded over the course of a long decision process about the best way to leverage the album into opportunities. Some advised me to spend more money: “You need to be touring; hire a major publicist.” Others advised me to just put it online and move on.

So I avoided any decision, hoping something good would happen by waiting longer.

Why do this to yourself?

(That’s what you’re thinking, right?)

My love affair with writing and playing music began as a 13 year-old and I’ve chased the same dream for more than 20 years: to join the ranks of musicians I admire and make outstanding music, with the best collaborators, at the highest level.

I grew up in an era where artists and amateurs were separated by who was and wasn’t on a record label; it’s hard to shake the feeling that self-releasing an album is cheating.

(I am aware how silly that sounds.)

But I couldn’t be more proud of this album and can’t keep it to myself any longer.

Publicists

Yes, I’m once again skipping the PR blitz.

Over time, I think the best promotion is regularly producing good music. I also think (most) publicists are con artists. What other industry of professionals charge you $6-10k with no guarantee of results?

Sure, they get you a review here or there, but who cares? Can you name the last album you bought because of a review?

Exactly.

Why pre-orders matter

In order to reach the top of any chart you need a large volume of sales the opening day and week of the release. As far as I understand, iTunes counts all pre-orders as day 1 sales.

If everyone reading this pre-ordered a copy, and convinced one or two friends to do the same, we would succeed.

And then what?

Who knows. But as strategies for reaching new ears go, this is the best plan I’ve come up with.

With that, I turn it over to you.

(>>>This is me giving you a big hug.<<<)

Click here to download the album

I really appreciate your support.

Bob

About Bob Reynolds

Bob Reynolds is a jazz saxophonist and 3x GRAMMY Award-winning member of the instrumental supergroup Snarky Puppy. He's toured and recorded with John Mayer and released 11 albums as a solo artist. Bob teaches jazz improvisation and saxophone lessons through his Virtual Studio and an annual retreat for saxophonists.

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Reader Interactions

Comments

  1. Johnny King says

    November 16, 2013 at 5:34 pm

    Thank you.
    I have been trying altissimo notes for a long time now. I have hat a TS100 tenor sax from yamaha for 20 years and finally bought a YTS62 3 months ago but still couldn’t get the notes. ( I also play alto and soprano as well mind you) Last week I bought a Jody jazz mouth piece and are starting to get used to it, so lots of changes. However, I found your post on the high G you play on Feedback. I tried your fingering and for some reason, finally it clicked. I think it was using the alternate fingering for the F to the G. I have also watched and understood your exercises on long tones and hand exercises.
    I just wanted to say thanks. I feel you have helped me open the next chapter. I hope you get to read this email and are encouraged by it. Because I am excited and now feel encouraged to press in again and work hard for the next level.

    Thanks again.

    Johnny King

    Album is great as well!!!

    • Bob Reynolds says

      November 19, 2013 at 12:16 pm

      Glad to hear it, Johnny! That altissimo G is a tricky hump to get over.

  2. Chuck Carroll says

    January 11, 2014 at 11:40 pm

    I’m not a musician, so I can’t tell you in musical terms what I dig about the new CD. But I will say this: It’s been a long time since I connected so instantly with a recording on first listen. I can feel the heat. Great work, Bob. I hope I can see you live when you get out to the Bay Area.

    • Bob Reynolds says

      April 22, 2014 at 4:49 pm

      Thank you very much, Chuck. Really appreciate that.

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